Tough Mudder is a single business organization. They are very new, as the company's first event was just held in May 2010. Additional 2010 events were held in Northern California and New Jersey, followed by 2011 events in Texas, Georgia, Pennsylvania, Vermont, Southern California, Colorado, Wisconsin, Northern California, Texas, Virginia, New Jersey, Indiana, and Florida. Tough Mudder is hosting 30-40 events in 2012 while expanding internationally to the UK and Australia. In 2013, they are planning to expand into more cities in the U.S. and also New Zealand, Canada, South Africa, Japan, and more countries in Europe including Germany, the Netherlands, France, Switzerland, Austria, and Sweden.
So as you can see, they are growing and expanding like crazy! However, they have not yet become a diversified business (entered new businesses).
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