Wednesday, February 29, 2012

Human Capital

ATTRACT
  • High company growth and increased excitement about the company
  • High position standards/requirements (increasing each month)
  • However, they look further than knowledge, ability, and skill and focus on personality, attitudes, values, beliefs, and interests.
    • Example application questions:
      • You know that book (and website) about 6 word memoirs?  Well, now is your chance to write one.  We want to hear your six word memoir.
      • Tell us what you do for fun.  This can be having a drink with your friends or playing chess --we don't care what you do, we just want to know what you do outside the office.
      • Working at Tough Mudder is more than a job and is even more than a career -- it's a lifestyle.  Tell us why you want your work to become a lifestyle and the benefit of achieving such a thing.
  • Everyone starts with an internship.  This gives Tough Mudder a trial period to see if new hires fit in -- they have time to decide whether to make a permanent offer.
  • Have a fun and attractive corporate culture.  From their website:
Tough Mudder is not the average work place, and we don’t employ average people.


You’ll learn more in 2 months at Tough Mudder than you did in 2 years at your old job and will have real responsibilities from day one. Forget about getting coffee or making copies – you’ll be negotiating with vendors, brainstorming new marketing strategies, and traveling to planning meetings across the country. You’ll work alongside an incredibly talented group of 35 all-stars with backgrounds in everything from banking, trading, law, tech, construction, events, sports business and more.


Most importantly, you’ll be working in a place where we take our work seriously, but not ourselves. There’s a sense of humor about TMHQ that you won’t find at other companies and we’ve been profiled by the NY Times as a place that “exudes Gen Y cool”. Our offices are in DUMBO Brooklyn – the home of New York’s creative industry where we’re surrounded by start-ups, studios, and countless other innovative young companies.
DEVELOP
  • Tough Mudder University
    • Harvard Business Review case studies
    • Mock HBS classes
    • Reading program
  • Employees are not limited to their position responsibilities.
    • "At Tough Mudder, you'll learn everything from how to construct a quarter pipe to the in-and-outs of business development, brand management, and event production."
  • Tough Mudder Ventures
    • Start-up funding initiative that provides seed financing, office space, mentorship, and more to former Tough Mudder employees who launch their own businesses.
    • They believe that people are their greatest competitive advantage and want to enable them to bring their visions to reality.
RETAIN
  • Tough Mudder believes that hard work deserves to be rewarded.  Employee benefits:
    • Up to five weeks of vacation per year plus official holidays
    • Competitive health insurance benefits
    • Free food and drink in the office
    • Free gym membership "as long as you use it!"
    • 40% off Under Armour gear
    • iPad for finishing internship
    • Attend regular company retreats in the Catskills
    • Profit sharing plan
  • Employees are helping to build an exciting endurance sports brand.  Belief and passion about mission.

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