Role of Coporate Governance

Since Tough Mudder is not a corporation, a lot of the information in Chapter 9 does not apply.  Instead, I will take this entry to introduce the top management team:

• Will Dean, CEO and Co-Founder, served five years in the British Special Forces before earning his MBA from Harvard Business School.  Out of frustration with unimaginative and repetitive marathons, triathlons, mud runs, and other adventure runs, he started Tough Mudder.  He found a missing market niche and capitalized on it.
• Guy Livingstone, COO and Co-Founder, takes care of the company's legal, financial, and event operation divisions.  He has a background in law and has traveled all over the world! *
• Jesse Bull, CFO
• Alex Patterson, CMO

 *  Tough Mudder employee bios are a must-read. Click here and check them out for yourself. Working at Tough Mudder is a lifestyle.

The Tough Mudder corporate culture is strong.  They have an excellent system of shared values, qualities and beliefs:

• High achievers 
• Intelligent
• Driven
• Sense of humor
• Passionate and enthusiastic about the Tough Mudder mission
• Committed to continuous growth and learning and challenging one another
• Work hard and play hard
• Socially responsible and giving back (Wounded Warrior Project!)
• Innovative
• Diverse backgrounds, ideas, and perspectives