www.inc.com/tim-donnelly/tough-mudder-conquering-obstacles-to-build-70-million-business.html
"Inspiration and a $20 Facebook ad grew into a $70 million company in just two years-- and that's without any venture capital to seed the venture." This article discusses the four ways Will Dean and Guy Livingstone conquered obstacles while growing a fast business:
1. Create a disruptive product
2. Develop an offline viral product
3. Partner with national brands
4. Create a sustainable corporate culture
One of my favorite parts of the article is when Livingstone says, "We're not trying to be the Marriott Hotel. We're not trying to be everything to everyone. I think you either get it or you don't with our brand, and we're very, very proud of that."
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